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ABOUT US
A STRONG TRACK RECORD. A BOLD NEW DIRECTION
Welcome To Eleven Exquisite Basmati
Welcome to Eleven Exquisite Basmati, where every grain is a testament to purity and refinement. Sourced from the finest fields, our Basmati rice elevates your dining affair with its unmatched aroma and taste.
Mission
Our mission is to bridge the gap between quality production and discerning consumers, fulfilling the evolving demands of the market and contributing to the growing prominence of Basmati rice in the culinary world. We look forward to a future where our Basmati rice not only graces dining tables but also leaves a lasting impression on those who savour its exceptional quality.
Timeline
How it Started and its Transforming Journey
1970s
The visionary entrepreneur, Sh. Brij Bhushan Mittal, Chairman, of Mittal Group, begins his career in the rice industry.
1997
Sh. Brij Bhushan Mittal and his sons Devender Kumar Mittal and Parveen Kumar Mittal (both with 30 years of experience) lay the foundation of BB International, a rice milling and processing company.
2000s
Throughout the decades, the Mittal family has demonstrated an enduring commitment to the rice industry and innovation.
2017
The Mittal family establishes KM International, another successful rice milling and processing venture.
2020s
Sakshi Mittal (Masters in Finance, Regents University London) & Karan Mittal (Chartered Accountant, ICAI), the third generation in the family, introduces ELEVEN11, and its PREMIUM range of Basmati Rice, aligning with the family's tradition of excellence.
2024
ELEVEN11 aims to create positive impacts by enhancing the local economy, providing high-quality rice products, and promoting sustainability and food security.
Backward Linkage
Empowering Local Farmers, Fostering Sustainable Growth
The success of ELEVEN11 is intricately connected to the strong foundation of backward linkage, which ensures a consistent supply of high-quality paddy. This linkage centers around our partnership with local farmers in the region, whose dedication and hard work form the backbone of our operations. As we embark on this journey, we proudly introduce a few of our esteemed farming partners:
- A veteran farmer with over two decades of experience.
- Known for implementing innovative and sustainable farming practices.
- A committed partner in our mission to produce premium Basmati rice.
- A dynamic female farmer who has broken gender stereotypes in agriculture.
- Known for her dedication to quality, which aligns perfectly with our project's vision.
- Her partnership represents the spirit of empowerment and inclusivity.
- A young, enthusiastic farmer who brings a fresh perspective to traditional agriculture.
- Proponent of eco-friendly farming techniques that align with our sustainability goals.
- His energy and commitment exemplify the next generation of farmers.
Forward Linkage
Connecting Quality to the Market, Building Lasting Relationships
Our forward linkage isn't just about connecting to the market; it's about building enduring relationships with our consumers who value excellence and integrity. By ELEVEN11, we ensure that our premium Basmati rice finds its way to a global audience that appreciates the finest grains.
Farm-to-Fork Goodness
Empowering local farmers and supporting sustainable practices, from seed to plate.
Quality without compromise
Rigorous checks at every step ensure perfect rice grains, delivering unparalleled taste and texture.
Sustainable choices, healthy smiles
We care for the planet, so you can nourish your body with confidence.
From field to family
More than just food, we cultivate happy and healthy communities, one grain at a time.
Experience the difference
Taste the passion, feel the goodness, know you're choosing rice that's simply better for everyone.
YEARS OF
LEGACY
BEST QUALITY
PRODUCTS
STATE-OF-THE-ART
PROCESSING UNITS
TALENTED
PROFESSIONALS
-
Traditional Basmati RICE
₹245.00 -
Classic(Extra Long Grain)
₹460.00 -
Brown Basmati Rice
₹380.00 -
Extra Long Basmati Rice
₹5,400.00 -
1121 Golden Sella Basmati Rice
₹5,400.00 -
Everyday Basmati Rice
₹725.00 – ₹1,450.00 -
Pullav Select Basmati Rice
₹165.00 -
Biryani Special Basmati Rice
₹185.00 – ₹5,550.00 -
Premium Basmati Rice (Extra long Grain)
₹195.00 – ₹1,950.00
Extra Long Grain
Non Blended
Perfectly Aged
Healthy
Aromatic
Non- GMO
High Quality
Extra Long Grain
Non Blended
Extra Long Grain
High Quality
Aromatic
Healthy
TASTE OF TOGETHERNESS : TREAT YOURSELF INSTANTLY!
TASTE OF TOGETHERNESS : TREAT YOURSELF INSTANTLY!
SPECIAL COLLECTION
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Thyme
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St John's-Wort
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Jasmine
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Jasmine
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Technology We Use
Incorporating State-of-the-Art Technology for Excellence
The heart of any modern rice milling venture lies in the integration of cutting-edge technology to optimize processes, ensure quality, and enhance overall efficiency. In this pursuit of excellence, our rice mill unit proudly adopts state-of-the-art technology from renowned industry leaders such as Satake, Buhler, and Thermax.
Satake
With its global reputation for precision and innovation, Satake has revolutionized the rice milling industry. The firm's advanced machinery and equipment, characterized by their high levels of automation and precision, elevate the quality of rice produced. Satake's technology ensures consistent grain integrity, minimal breakage, and maximum yield, thereby enhancing our product's market competitiveness.
Buhler
Buhler's expertise in food processing machinery is second to none. Their technological solutions for rice milling are celebrated for their efficiency and versatility. By incorporating Buhler's equipment, our rice mill unit can maintain rigorous quality control while maximizing operational efficiency. The result is a more streamlined and productive process that ultimately benefits our customers by delivering rice of the highest standard.
Thermax
The provision of steam, a critical element in the rice milling process, is made possible through Thermax's advanced boiler technology. Thermax's boilers guarantee a steady supply of high-quality steam, which is essential for several key steps in rice milling, including parboiling and drying. This reliability ensures that the entire process is conducted without interruption, guaranteeing a consistent and top-tier final product.
The integration of technology from these industry giants empowers us to uphold the most stringent quality standards and sustainability practices, aligning our operations with a vision of responsible, eco-conscious production.
This technology empowers us to stay at the forefront of the industry, ensuring that our rice mill unit is not merely a place of production but a hub of innovation, quality, and progress.
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